Welcome to the Launch27 blog.
The Launch27 blog provides valuable content for maids, house cleaners, and housekeeping businesses – allowing them to win more customers while saving money.
Launch & Learn 5: Maid Company Hiring
Your success in maid company hiring is critical to finding and keeping cleaning service clients. Here’s one of the harsh realities of the maid service industry: turnover can be anywhere between 75% and 400%! There’s no point in downplaying this. You’ll need to address...
Launch & Learn 7: Maid Service Promotion Principles
Maid service promotion: is word getting out about your maid service business? Setting up a business seems hard enough. But it doesn’t matter how good your cleaning company or your cleaning company software is if you don’t have houses to clean. And for you to have...
Launch & Learn 6: Interview with a Maid Service Expert
This week, we thought you might like to hear from a maid service expert. By now, if you’ve launched your maid service business, and followed the Launch & Learn posts, you know what struggle and uncertainty feel like. You’re familiar with that “how in the world am...
5 Things I Wish I Knew Before Starting This Cleaning Business
What I learned with this cleaning business We only celebrate the wins right? The first booking, the 10,000th dollar in revenue, the first million dollar year… But what about the not so great moments? If we only share the wins, those of us who are new and struggling...
Launch & Learn 8: A Marketing Channel Toolkit For Your Cleaning Business
In 1992, Bruce Springsteen wrote a hit song called “Fifty-seven Channels and Nothin’ On.” The reference was to cable TV channels, but today there are almost that many marketing channels in existence - 51 of them according to spectrio. Don’t worry, we won’t go into all...
How to Optimize Your Cleaning Business Facebook Page for Local Search
Optimize Your Facebook Page - Local Search Facebook has entered local search… If your Facebook fan page looks like the back of a closet you haven’t cleaned up (or even worse… visited) in a couple of years, now is the time to dust off the cobwebs and search through the...
Launch & Learn 9: Learning and Growing Your Maid Service Business
A generous bet Glenn Stearns was the subject of the 2019 Reality TV series, Undercover Billionaire. The series was based on Stearns’ $1M bet that he could be dropped off anywhere in the U.S. with only an old pickup truck and $100, and build a $1M business in 90 days....
Launch & Learn 10: The Business of Generosity
“Be nice! Share your cookies. Better to give than to receive.” Most children learn the importance of generosity from their parents. As adults, most of us know it’s good to give. But the child inside us may still ask why sometimes. After all, as the owner of a...
7 Things To Do When Choosing a Business Domain Name
Choosing a business domain name Choosing your domain name is one of the most important decisions you will make. It informs your customers what you do, sets the tone for your branding and should be easy enough to keep your name top of mind when people want to book your...
Launch & Learn 11: The cleaning business entrepreneur and the power of community
"Community" may seem an odd topic for a busy cleaning business entrepreneur like you. Given the current reality of COVID, it might sound like a luxury you can’t afford. The question is, can you afford to be without it? Hans Wiberg has a visual impairment that makes a...