Welcome to the Launch27 blog.
The Launch27 blog provides valuable content for maids, house cleaners, and housekeeping businesses – allowing them to win more customers while saving money.
Why Flat-Rate Pricing Converts Better Than Hourly
Flat-Rate > Hourly I saw this in a cleaning group I am in. Someone couldn’t fathom paying a house cleaner $30 an hour. And honestly, (don’t stone me) I agree, house cleaning isn’t brain surgery after all. We all know how to push a vacuum cleaner around our house...
Creating Photos & Commercials for Your Local Cleaning Business
Thinking big picture The photos on your website should communicate who you are. Whether you use stock, illustrated, or custom imagery the photos you use on your website can have a huge impact on your conversion rates. Because photography is a large part of converting...
How I Increased Recurring Revenue by 26% in 1 Month
Recurring Revenue Getting a new booking is an amazing euphoric feeling… but turning that new booking into a recurring client is even better. A recurring client means a person who already knows you, marketing dollars already spent, and a higher lifetime value for your...
5 Ways to Pay the People Who Work For You
Ways to pay One question that's often asked when starting out is: How am I going to pay the people that work for me? Aside from collecting payments, paying your teams their dues for good work is the second most important thing when it comes to keeping your business...
View Bookings & Gift Card Sales in Google Analytics
What to know Launch27's Google Analytics integration lets you track which websites send you the most business. This video will show you how to get started with the integration and teach you how to view bookings and gift cards sales data via Google Analytic's...
3 Maid Company Hacks I Used to Get My First 20k in Business on Thumbtack
When I first started using Thumbtack for Enjoy Maids, I wasted tons of money bidding without the proper portfolio, quoting template and tools. 3 Maid Company Growth hacks I decided to do a webinar to share all the tactics I used to get my first $20K in business on...
Introducing Launch27 App Automation with Zapier
Your time is valuable. Why waste it doing tedious tasks that a computer could handle for you? Zapier integeration Launch27's new integration with Zapier gives you that time back. It lets you connect and automate 750+ apps, so you can focus on the important stuff....
Using Upsells to Increase Your Average Booking Price
Upsells The best type of customer is a person who is already in the process of completing a transaction with you. You don’t have to find them, you don’t have to convince them… you have them and their wallets are open. But that doesn’t mean you should just be happy...
How Online Booking Killed the In-House Estimate
Online booking We tend to like all of our I’s dotted and T’s crossed when it comes to business. With local service businesses, that usually means knowing what you are getting into before taking on a job. And traditionally, that has worked. Cleaning companies over the...
The Ultimate Guide to Selling Gift Cards This Holiday Season
Selling gift cards Tis the season for giving and as service professionals, selling gift cards for the holiday season could start your new year off with extra upfront revenue and the possibility of new recurring clients. If you follow the Launch27 model, you probably...