Ways to pay One question that’s often asked when starting out is: How am I going to pay the people that work for me? Aside from collecting payments, paying your teams their dues for good work is the second most important thing when it comes to keeping your...
Upsells The best type of customer is a person who is already in the process of completing a transaction with you. You don’t have to find them, you don’t have to convince them… you have them and their wallets are open. But that doesn’t mean you should just be happy...
Online booking We tend to like all of our I’s dotted and T’s crossed when it comes to business. With local service businesses, that usually means knowing what you are getting into before taking on a job. And traditionally, that has worked. Cleaning companies over the...
Selling gift cards Tis the season for giving and as service professionals, selling gift cards for the holiday season could start your new year off with extra upfront revenue and the possibility of new recurring clients. If you follow the Launch27 model, you probably...
A little background You have great service and a growing list of recurring clients, but reaching each client is not only a drain on your marketing budget, but also takes time to acquire each. So how can you hack the customer acquisition process and use your current...
Door hangers Door hangers often seem ineffective to folks that are so used to doing all of their marketing online. I personally throw every one of them in the trash. But a lot of service businesses still leave them on our door steps. So it made me wonder what’s wrong...
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