A little background You have great service and a growing list of recurring clients, but reaching each client is not only a drain on your marketing budget, but also takes time to acquire each. So how can you hack the customer acquisition process and use your current...
Door hangers Door hangers often seem ineffective to folks that are so used to doing all of their marketing online. I personally throw every one of them in the trash. But a lot of service businesses still leave them on our door steps. So it made me wonder what’s wrong...
Booking platforms You don’t build a website to put something pretty up on the internet. Your website is your storefront. It is your deal closer… your website should be a 24/7 sales machine. So if your homepage gets them to knock on the door, your booking page should...
Here are 3 reasons you need to run background checks Background checks are one of the things you will be constantly doing through out the life of your business. While you may feel that background checks are at face value a way to find the criminal history (or...
Accepting credit cards This post is written as part of the Local Case Study Series. To Follow the Series, visit this link. One of my first jobs asked me if I accepted checks, but the voice that was coming out of my mouth was saying yes… I accept cash. After all, I...
Booking forms In my month or so of running a local service business, I have learned that if you have a booking form, they will book. While it’s not a fast and true rule, I have found that overwhelmingly, people like to book themselves and avoid a conversation with you...
Building a business is rough. The wins having you flying high while the lows are crippling for your psyche and your drive to continue. If you are following Local Case Study (our real live case study on building a local business) and starting your own local business...
You got the sale right? The hard part is done and you can count on your team to close a deal with their excellent services. Check and check. But are you overlooking your thank you page? Do you see it as just another page on your site that was included in your template...
Promotions 1. Partnerships Many local businesses are gearing up to host a Mother’s Day event or promo. Attaching your name to the event by donating a gift card, flowers for the table, or a prize can be a great way for you to get local exposure outside of your customer...
Embedding Booking Form into Facebook Have you embedded your Booking form into your Facebook Fanpage yet? We think Facebook Local Services may be a big part of local businesses in the near future and we mention it often. While Facebook isn’t currently our go to...
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